Empresa Gaming * Proactively manage all online sub channels to deliver the target application, account, and cost of acquisition by product and sub channel
* Apply a rigorous analyse, hypothesise, test, learn, rollout methodology to increase leads, conversion to applications, conversion to accounts
* Formulate and manage a pipeline of tests to constantly increase the volume and quality of leads for each product and sub channel.
* Develop new online products and sub channels, from idea generation, through scoping, approval, test, to rollout.
* Apply an analytical approach to channel management, using tools including Hitwise, google analytics, Omniture to grow leads, applications and accounts from existing and new sources and sub channels.
* Develop and update a competitor action plan, with a risk based approach to anticipating competitor activity.
* Formulate the annual budget and acquisition targets.
* Lead the team of channel managers in developing effective, efficient, creative, stretching ma
Salario:
A negociar
Contrato: Indefinido
Duración: Indefinido
Jornada: Completa
The ideal candidate for the CRM Manager will understand how to increase revenue through effectively targeting customers on the existing database
The ideal candidate for the CRM Manager will understand how to increase revenue through effectively targeting customers on the existing database